Soft Baits

Simple, yet wildly effective bass bait. Kalin's Lunker Grubs are the Gold Standard in grubs... Generations of anglers have trusted Kalin's Lunker Grubs and so should you. To put it...

The culmination of nearly a decade of testing and tweaking ElaZtech finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever made. Sporting a thick, dimpled body...

ChatterBait bladed swim jig with tournament-winning actionOversized stainless hex-shaped ChatterBlade® for maximum thump and vibration...Z-Man's Big Blade ChatterBait is designed by ChatterBait pro and tournament champion Bryan Thrift. The Big...

Z-Man's Hella Crawz flaunts flattened, monster-sized flapper claws as a versatile crawfish profile jig trailer and flipping bait with a real attitude. The bait's appeal lies in its 10X Tough...

Beefy, salt impregnated creature bait with killer action.Great on a Texas rig, a Carolina rig or the back of a jig...The creature bait that started it all, the Zoom Brush...

The Zoom Magnum Finesse worm is a beefy worm that fell off it's dietThe ultimate combination of power and finesse...The Magnum Finesse worm is about twice as thick as the...

Excellent bait for summertime finesse situations.Fish it any way you want, it's going to catch fish...The Magnum Shakey Head Worm is a longer version of the original Shakey Head Worm,...

Bass can't resist the Zoom Centipede.It darts side to side, falls, it glides back up, it slices through the weeds...The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option...

Bass of all sizes & Crappie love these little flukes.The Zoom Tiny Fluke brings big action in a small package...Zoom's Tiny Fluke offers all the same fish-catching characteristics as the...

The Zoom Trick Worm is the gold standard in effective bass bait. This simple & well proven worm has been trusted by anglers for over 40 years...The Trick Worm was...

Engineered For Next Level Bass Fishing. Use this when you're looking for maximum action...Zoom took the Ultra-Vibe speed craw and added wider, bulkier claws to the end for times when...

Excellent Stickbait for Largemouth Bass.This stickbait is extremely versatile & soft, yet durable enough to last for multiple fish...The Zoom Zlinky is a solid bait; it has everything you'd want...