Fishing Blog

Discover the Berkley Krej Jerkbait—a revolutionary lure with dynamic action that mimics fleeing baitfish to trigger more strikes and land your next trophy bass.

Discover why the Berkley PowerBait MaxScent Lil' General Worm is a top choice for finesse fishing. Learn its key features, pro tips for the Ned Rig, and how it can help you catch more bass.

Discover how the hand-painted Scum Frog Painted Trophy Series Popper triggers explosive bass strikes with its versatile topwater action. Learn expert tips for fishing this popper in heavy vegetation, prime fishing conditions, and the best techniques to get the most out of this topwater lure.

Discover how Gerald Swindle's signature jig helped him secure the 2016 Angler of the Year title and why it's a must-have for bass anglers. Learn top techniques for fishing in heavy cover and open water, along with tips on pairing the jig with trailers for unbeatable success on the water.

Discover why the Z-Man ChatterBait JackHammer is the go-to lure for top bass anglers. From its instant vibration to its superior skipping ability, this chatterbait is designed to help you catch more fish in any condition. Learn how to maximize your success with this game-changing lure.